Influencer and UGC Marketing Agency for CPG, Parenting and Women's Health Brands

Creator Content Built Around Your Campaign, Not Around a Follower Count

Quimby Digital manages influencer and UGC campaigns for consumer brands, from creator sourcing through briefs, approvals, usage rights and performance review. UGC production supplies content your brand uses on agreed channels. Influencer campaigns add distribution to the creator’s own audience. Deliverables, posting obligations and paid usage rights are defined in writing before anyone films, so there is no argument later about who owns what and where it can run.

what we offer

TikTok

Instagram

UGC

Paid
Social

Strategy

Analytics

what to expect

Drive Engagement

Who it is for: brands people research before they buy. Breast pumps, kids supplements, period care, baby gear, menopause support, functional food and drink. These are categories where a parent or a patient wants to see a real person use the product before they trust an ad, and where the wrong creator says the wrong thing about a regulated product. Creators are sourced for fit with your category and your compliance needs, not follower count, and every piece of content is built to work in paid as well as organic so a single shoot feeds the whole funnel. Our Director of UGC runs a standing roster of creators who have already worked in parenting and women’s health, which means faster casting and fewer briefs that come back unusable. If your product is a low consideration impulse buy, we will say so in the first call and point you to paid social instead.

Increase Reach

Pricing: program management starts at $3,500 a month and covers creator sourcing and vetting, briefs and scripts, contracting and usage rights, content review and approvals, delivery tracking against what your contract says you are owed, and monthly reporting. Creator fees pass through at cost plus 10 percent, with every rate visible to you before it is agreed. Typical programs run 8 to 20 pieces of content a month across 4 to 10 creators, scaled up for launches. Usage rights are negotiated per piece, with organic, paid and whitelisting priced separately so you only buy the rights you will use. Engagements start with a 90 day minimum, because the first month is casting and briefing and the real read on creator performance comes in months two and three, then move to an annual agreement with a 60 day termination clause.

Measure & Optimize

Reporting: we report what each piece of content did, views, saves, shares, nonfollower reach, and where it ran. When content gets boosted we say so. You see the organic number and the paid number separately, not a blended total, and creator by creator so the next casting round is a data decision. The first 30 days are sourcing, contracting and the first briefs. Days 30 to 60 are first content delivered, approved and live, with the first performance read. Days 60 to 90 are the second round, briefed from what the first round taught us, and a recommendation on which creators to keep. For creator distribution on TikTok, see our TikTok influencer marketing services. Reddit threads are where many of our best briefs start; see Reddit marketing for consumer brands. To compare options before you choose, read our UGC agency and creator platform guide.

How We Work

We start with deep research to find your goals, know the audience, and define clear steps that guide growth.

Our team builds a clear plan shaped by your vision, giving order, focus, and paths that lead to results.

We launch with sharp focus, deliver great creative, and track each step with fair reports to ensure clear success.

"Cerebelly saw 102% follower growth in Q1
—and a 68% jump in engagement."

5,055

New followers
(102% over target)

68.3%

Engagement lift

587K+

Reach

+931%

increased TikTok
engagement

Creative content series boosted brand presence.

13h 29m

Reels view time

High-impact reels strategy drove deeper watch.

+63%

increased TikTok
followers in one month

Community-driven posts attracted new audiences.

+181.9%

increased reach in one
month

Cross-platform campaigns expanded brand reach.

+107%

increased TikTok
engagement

Bold launch strategy drove record-breaking reach.

frequently asked questions

What is the difference between UGC production and influencer marketing?

UGC production focuses on creator made videos or images for a brand to use on its own channels and in its own ads. Influencer marketing also includes distribution to the creator’s audience when posting is part of the agreement. A content only brief does not automatically include a post on the creator’s account, and a post on the creator’s account does not automatically include the right to run it as an ad. A campaign can combine both, with separate deliverables, separate fees and separate measures of success, and we write both into the brief so the creator and your team are reading the same document.

How does Quimby Digital find the right creators for my brand?

We assess audience overlap, engagement quality, creative style, past brand work and category fit rather than selecting creators on follower count alone. For parenting and women’s health brands we also check that the creator can speak about the product without making claims your legal team would have to pull. The brief matters as much as the creator: a product demonstration, a founder story and a launch campaign call for different people. Your campaign goals and approval requirements guide the shortlist, and you approve every creator before contracting.

Can UGC content be repurposed for paid campaigns?

Yes, when the agreed usage rights cover paid advertising. Before reuse we confirm the channels, duration, editing permissions and whether the ad will run from your account or be whitelisted through the creator’s. Organic posting permission does not automatically cover every paid placement, and the price difference between the two is real, so we scope rights to the plan rather than buying everything up front. We coordinate usage scope with the campaign brief. Paid media management itself is scoped separately through our paid social program.

What metrics does Quimby Digital track in influencer campaigns?

The measurement plan follows the campaign objective. Organic and influencer reporting includes reach, views, saves, shares, nonfollower reach and audience response, broken out by creator and by concept. Paid campaigns also track click through rate and attributed conversions where your tracking allows. We compare creators and concepts to guide the next round of creative, and we keep engagement results distinct from sales or return on ad spend so nobody mistakes a viral video for revenue.

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