If you aren’t recording your numbers and reviewing what types of content perform best on your social media platforms, how will you optimize your content to create more reach, engagement, and conversions? Tracking your metrics is a must if you want to see growth and...
Can you use social media to build trust with your audience? You can, and you should!According to a global survey conducted by PwC, trust in a brand strongly influences consumer’s buying decisions, with 35% saying this was among their top three reasons for purchasing...
While your specific goals for your social media strategy may vary, the overarching goalsthat all businesses want to achieve are: Grow their following. Increase brand awareness. Convert. Convert. Convert. How do we do this for our clients? Let’s break it down with...
Seasonal campaigns are super effective as you tap into trends and leverage the interest and extra traffic that surround certain times of year. Social media engagement usually sees a dip over June through August with people enjoying the sunshine and taking vacation, so...
Deciding which social media platforms best fit your brand is the first step to creating a successful social media strategy. Contrary to popular belief, you do not need to be on every social media platform to grow your brand and conversions. This guide to each platform...
TikTok, Twitter, Instagram, Facebook… There are a lot of social media platforms to keep track of, but you don’t have to do it alone. With brand identity, content marketing, and influencer engagement becoming more important than ever, Laura Alexandria Marketing is here...
