Aeroflow Case Study
Pregnancy content that reached beyond the existing audience
Quimby worked with Aeroflow’s team to develop pregnancy content grounded in questions and experiences its audience recognized.
An early post built around “third trimester things nobody tells you about” combined a practical topic with a curiosity-led opening.
The February 3, 2026 snapshot captured the post’s performance before paid promotion began.
The Audience
People preparing for the third trimester.
Content focused on a recognizable pregnancy moment and useful, shareable information.
The Strategy
Pair audience insight with a clear hook, then use the response to shape the next creative test.
The Approach
The creative drew on input from Aeroflow’s team and focused on preparing for the third trimester. Quimby used the response to evaluate the hook and identify the next test: refining the call to action to encourage more comments.
Organic Results
The post earned more than 1,000 likes, 767 shares, 88 saves and 20 reposts. Non-followers accounted for 86% of reach.
The team confirmed that planned paid promotion had not started running. These results describe one post as of February 3, 2026, rather than campaign-wide totals or attributed sales.
the results
767
Shares
88
Saves
1,000+
Likes
86%
Non-follower Reach