Cerebelly added 5,055 social followers
102% above its follower target.
Recipe-led content helped a baby-food brand exceed its audience growth, engagement and reach goals.
the challenge
Cerebelly needed a consistent social presence that made its product story useful to parents, with clear targets for follower acquisition, engagement and reach.
the solution
Quimby refined Cerebelly’s content around recipes, Reels and useful parenting topics, reviewing performance to guide ongoing content planning.
Results context: The quarterly update shared March 31, 2025 reported 5,055 new followers: 4,565 on Instagram, 322 on Facebook and 168 on TikTok. That was approximately 102% above the 2,500-follower target, not 102% growth of the total audience. Engagements increased 68.3%, and reported reach was 587,411; reach is not a deduplicated count of people across platforms.
For ongoing content planning, publishing and performance review, explore Quimby’s social media management services. For category-specific support, see our baby and parenting social media services.
the results
5,055
new followers
against a 2,500 target
68.3%
increase in engagements
587K+
reported reach
