Quick answer: A family gaming brand’s Instagram views grew 83.65 percent from September to October 2026, from 3.35 million to 6.14 million. Average daily reach rose 80.71 percent, from 60.32 thousand to 109 thousand. We ran content for the brand’s social channels, and the reports do not split organic from paid.
This is one of the kids and family brands we work with. If you want the wider picture, see how we approach marketing for baby, kids and family brands.
What does this case study measure?
It compares one Instagram account’s monthly figures for June, September and October 2026.
The periods are 1 to 30 June, 1 to 30 September and 1 to 31 October 2026. The figures come from the account’s monthly reports for those months. They are total platform figures for Instagram.
What did Quimby do?
We ran content for the brand’s social channels.
That is our claim about our role, and we leave it there. It is part of our social media management for brands work. The reports show what the account published and how it performed, and three things stand out between September and October.
- Stories grew. Instagram stories went from 63 in September to 79 in October.
- Content pieces grew. Total Instagram content went from 93 pieces in September to 106 in October.
- Top Reels drew more than 250,000 views. The best Reel each month in September and October drew more than 250,000 views.
What were the results?
Instagram views and average daily reach both rose by more than 80 percent from September to October 2026, and October views were about 2.15 times June views.
| Metric (Instagram) | Before | After | Period |
|---|---|---|---|
| Views | 3.35 million | 6.14 million (+83.65%) | 1 to 30 Sep 2026 vs 1 to 31 Oct 2026 |
| Average reach per day | 60.32 thousand | 109 thousand (+80.71%) | 1 to 30 Sep 2026 vs 1 to 31 Oct 2026 |
| Views | 2.85 million | 6.14 million (about 2.15 times) | 1 to 30 Jun 2026 vs 1 to 31 Oct 2026 |
| Followers | End of September | Up about 5 percent | 30 Sep 2026 to 31 Oct 2026 |
| Followers | End of June | Up about 14 percent | 30 Jun 2026 to 31 Oct 2026 |
| Stories published | 63 | 79 | September 2026 vs October 2026 |
| Content pieces published | 93 | 106 | September 2026 vs October 2026 |
Source: the monthly reports for June, September and October 2026. All figures are Instagram only. The reports do not split organic from paid, Instagram also carried promotional posts in October, and the figures are total platform figures.
The September to October change is the sharpest. The June to October comparison covers a longer window, and it shows monthly views about 2.15 times higher over four months.
What do these numbers not show?
They show reach on one platform, not sales.
The reports do not split organic reach from paid reach, so we cannot say how much of the gain was unpaid, and Instagram also carried promotional posts in October. Views measure attention, not purchases, and one strong month does not make a trend by itself.
What can a family or kids brand take from this?
Compare like with like, and say what each number covers.
- Pick one platform and compare the same measures. We used the same Instagram measures for June, September and October.
- Name the period and the platform. Say which dates a number covers and which account it comes from.
- Say whether paid media is mixed in. When the reports cannot split it, say that plainly.
If you want to see how we report results on another kind of account, read our Cerebelly case study.
FAQ
What did this case study measure?
It measured Instagram views, average daily reach, follower change, stories and content pieces for a family gaming brand. We compared 1 to 30 September 2026 with 1 to 31 October 2026, and also June with October. Every figure comes from the monthly reports. It covers one platform and does not measure sales.
Were these results organic or paid?
The reports do not separate organic from paid, so we cannot say how much of the growth was unpaid. Instagram also carried promotional posts in October. We say that plainly instead of guessing. Treat the figures as total platform figures for Instagram and judge them with that limit in mind.
Why compare September with October?
We have reports for June, September and October, and the September to October change is the sharpest across them. We also show June to October so you can see a longer comparison. We name both windows so readers can judge them for themselves.
Can a month over month jump like this repeat?
We cannot say. These reports show one strong month, and one month does not make a trend. Treat it as something to study, then check it against the months that follow. A steady rise across several months tells you more than a single jump.
Ashley Rector is Founder and CEO of Quimby Digital, a social media and paid media agency for parenting, women’s health, CPG and consumer brands.