Quick answer: Reddit reported 130.3 million daily active uniques and 515.2 million weekly active uniques in Q3 2026, up 12% and 16% on the prior year, with advertising revenue of $847 million, up 54% (Reddit, Inc., October 29, 2026). 25% of U.S. adults say they ever use Reddit (Pew Research Center, October 2026). The figures below are the 57 we could verify at the original source, with the date and the limits of each one stated.
This page exists because most Reddit statistics articles repeat each other. We opened every source, kept the published precision, and left out the numbers we could not trace, including some of the most quoted ones. Reddit released Q3 2026 results on October 29, 2026, and the audience and revenue figures below come from that release. Daily active uniques were unchanged from Q2 at 130.3 million, so growth came from weekly actives and revenue, not from a bigger daily audience.
How many people use Reddit in 2026?
Reddit had 130.3 million daily active uniques and 515.2 million weekly active uniques in the quarter ended September 30, 2026, growth of 12% and 16% year over year (Reddit, Inc., Q3 2026 results, October 29, 2026).
| Metric | Figure | Period | Change vs prior year |
|---|---|---|---|
| Daily active uniques, global | 130.3 million | Q3 2026 | +12% |
| Weekly active uniques, global | 515.2 million | Q3 2026 | +16% |
| U.S. adults who ever use Reddit | 25% | 2026 survey | Not stated |
Two things to keep separate. Daily and weekly active uniques are Reddit’s own metrics, counted by device and session rather than by registered account, so they are not a user count in the way a subscriber number would be. And the Pew figure is U.S. adults who say they ever use Reddit, which is adoption, not daily habit. Neither number tells you how many people are in the subreddits your buyers read; that still takes a subreddit by subreddit look.
Who uses Reddit by age, gender and income?
Reddit use in the U.S. is highest among adults aged 18 to 29 (40%) and 30 to 49 (35%), and higher among college graduates (36%) and households earning $100,000 or more (36%) than among adults with a high school education or less (12%) (Pew Research Center, October 2026).
| U.S. adult group | Share who ever use Reddit |
|---|---|
| Ages 18 to 29 | 40% |
| Ages 30 to 49 | 35% |
| Ages 50 to 64 | 18% |
| Ages 65 and over | 6% |
| Men | 27% |
| Women | 23% |
| College graduates | 36% |
| High school education or less | 12% |
| Household income $100,000 or more | 36% |
The gender gap is narrower than the usual framing suggests: 27% of U.S. men and 23% of U.S. women use Reddit. Website traffic estimates skew more male, with Similarweb putting men at 62.13% of reddit.com’s web audience in September 2026, but that measures visitors to the website, not U.S. adult adoption, and the two should not be averaged together. For the parenting and women’s health brands we work with, the Pew number is the one that matters: nearly a quarter of U.S. women are on the platform, and the subreddits where they ask about pregnancy, feeding and postpartum recovery are among the most active communities on the site.
How much time do people spend on Reddit?
The only forward estimate with a named source put U.S. users at a projected 34 minutes a day on Reddit in 2025 (EMARKETER, March 6, 2025). Website visit measures for September 2026 come in at 5 minutes 39 seconds per visit (Similarweb) and 11 minutes 54 seconds per session (Semrush); the two tools define a visit differently and should not be combined.
| Measure | Figure | Period | Source |
|---|---|---|---|
| Projected daily time per U.S. user | 34 minutes | 2025 forecast | EMARKETER, March 6, 2025 |
| Average visit duration, reddit.com | 00:05:39 | September 2026 | Similarweb |
| Average session duration, reddit.com | 11:54 | September 2026 | Semrush |
No 2026 observed figure for daily app time was available from a primary source at the check date. Treat the 34 minute number as a 2025 forecast, not a measurement.
How large are Reddit’s communities and content volume?
Reddit lists more than 100,000 active communities as of June 30, 2026, and its users created 4.4 billion posts and comments in 2025, up 11.3% on 2024 (Reddit, Inc. investor overview and Transparency Report for July to December 2025).
| Measure | Figure | Period |
|---|---|---|
| Active communities | 100K+ | June 30, 2026 |
| Posts and comments created | Over 2.2 billion | July to December 2025 |
| Posts and comments created | 4.4 billion | Full year 2025 |
| Growth in posts and comments | +11.3% | 2025 vs 2024 |
You will see separate figures elsewhere for posts alone and comments alone in 2025. We could not trace those to a primary source, so they are not here; the combined total is what Reddit publishes.
How much advertising revenue does Reddit generate?
Reddit reported $895 million in total revenue for Q3 2026, up 53% year over year, of which $847 million was advertising, up 54% (Reddit, Inc., October 29, 2026).
| Measure | Q3 2026 | Change vs Q3 2025 |
|---|---|---|
| Total revenue | $895 million | +53% |
| Advertising revenue | $847 million | +54% |
Revenue growth of this size with a flat ad product would mean rising prices. Some of it is, which the cost section covers, but the earnings call also attributed a share to new advertisers: management said the number of active advertisers grew more than 70% year over year in Q2 2026 (Reddit Q2 2026 earnings call transcript, page 12). Reddit does not disclose the absolute advertiser count, so the growth rate is the only verified figure.
What do Reddit ads cost and what click through rate can you expect?
The one independent 2026 benchmark with a stated scope puts Reddit at $3.11 per click, $9.33 per thousand impressions and a 0.30% click through rate for B2B awareness campaigns in Q1 2026, with CPM up 36.8% and CPC up 67.3% on the prior year (Refine Labs, April 1, 2026).
| Metric, B2B awareness campaigns | Q1 2026 | Change vs Q1 2025 |
|---|---|---|
| Cost per click (all clicks) | $3.11 | +67.3% |
| Cost per thousand impressions | $9.33 | +36.8% |
| Click through rate | 0.30% | Not stated |
Read the scope before you borrow the number. These are B2B awareness campaigns, CPC counts every click rather than link clicks, and the sample is not disclosed. Consumer categories run cheaper in the published planning ranges, and our Reddit ads cost in 2026 guide lays those out by category along with how to size a first test. The year over year increases are the more useful signal: Reddit inventory got noticeably more expensive between early 2025 and early 2026 while the audience grew, which is what a platform looks like when advertiser demand is outrunning supply.
How often do Google and AI assistants cite Reddit?
Reddit accounted for 28.5% of citations among the top sources cited by Gemini, 18.5% for Google AI Overviews and 17.9% for Google AI Mode in a U.S. sample from September 2026 (Ahrefs). In a separate October 2025 sample, 12.6% of ChatGPT Search answers, 9% of Google AI Mode responses and 3.5% of Perplexity answers contained a Reddit link (Semrush).
| Engine | Figure | What it measures | Sample period | Source |
|---|---|---|---|---|
| Gemini | 28.5% | Reddit share of citations among top cited sources, U.S. | September 2026 | Ahrefs |
| Google AI Overviews | 18.5% | Reddit share of citations among top cited sources, U.S. | September 2026 | Ahrefs |
| Google AI Mode | 17.9% | Reddit share of citations among top cited sources, U.S. | September 2026 | Ahrefs |
| ChatGPT Search | 12.6% | Answers containing a Reddit link | October 2025 | Semrush |
| Google AI Mode | 9% | Responses containing a Reddit link | October 2025 | Semrush |
| Perplexity | 3.5% | Answers containing a Reddit link | October 2025 | Semrush |
| ChatGPT | About 1 in 43 | Answers citing a Reddit URL, U.S. | Late September 2026 | Ahrefs |
The same Ahrefs study reported an 88% decline in ChatGPT citations of Reddit over the six months to September 2026. That is a measured drop inside one dataset over one window, not a permanent loss, and it sits alongside Google surfaces where Reddit remains one of the most cited domains. The practical reading: Reddit threads are heavily retrieved by Google’s AI surfaces and less so by ChatGPT right now, and the mix changes quarter to quarter. A claim you will see repeated, that Reddit accounts for about 40% of all AI citations, does not trace to a primary study with that denominator, so we have left it out.
How much Reddit traffic comes from Google and organic search?
Organic search accounted for 56.2% of reddit.com desktop visits in September 2026 by Similarweb’s estimate, and Google organic for 57.04% of the desktop traffic journey by Semrush’s, against an estimated 4.82 billion total visits that month (Semrush).
| Measure | Figure | Period | Source |
|---|---|---|---|
| Organic search share of desktop visits | 56.2% | September 2026 | Similarweb |
| Google organic share of desktop traffic journey | 57.04% | September 2026 | Semrush |
| Total visits, reddit.com | 4.82B | September 2026 | Semrush |
More than half of Reddit’s desktop traffic arriving from search is the mechanism behind every other number on this page. A buyer searches a product question, lands on a three year old thread, and reads the comments as advice. That is why a brand’s presence in those threads matters more than its presence in a feed, and why we spend most of our Reddit hours on comments rather than posts. The reasoning is in why we comment on Reddit before posting.
How do Reddit conversations influence purchase research and brand trust?
60% of U.S. Reddit users say they trust Reddit to verify an AI recommendation, more than the 53% who say the same of family or friends (Reddit for Business, Attest survey, May 2026). Among U.S. business decision makers, 23% used Reddit for purchase research, rising to 32% among software buyers (SurveyMonkey and Reddit, March 2026). High intent shopping conversations on Reddit grew 40% year over year in Q2 2026 (Reddit Q2 2026 earnings call).
| Finding | U.S. | UK | Source |
|---|---|---|---|
| Trust Reddit to verify AI recommendations | 60% | 49% | Reddit for Business, August 10, 2026 |
| Trust family or friends to verify AI recommendations | 53% | 44% | Reddit for Business, August 10, 2026 |
| Go to Reddit for human consensus AI cannot give | 41% | 39% | Reddit for Business, August 10, 2026 |
| Finding | Figure | Source |
|---|---|---|
| U.S. business decision makers who used Reddit for purchase research | 23% | SurveyMonkey and Reddit, March 10, 2026 |
| U.S. software buyers who used Reddit for purchase research | 32% | SurveyMonkey and Reddit, March 10, 2026 |
| B2B buyers naming reviews and testimonials as a reason to use Reddit | 77% | SurveyMonkey and Reddit, March 10, 2026 |
| B2B buyers seeking pricing information on Reddit | 45% | SurveyMonkey and Reddit, March 10, 2026 |
| Monthly Reddit users who say brand replies to customer questions increase trust | 58% | Reddit, Qualtrics and WaveMaker, June 17, 2026 |
| Monthly Reddit users who say ads feel most relevant when clearly disclosed | 44% | Reddit, Qualtrics and WaveMaker, June 17, 2026 |
| Monthly Reddit users who find educational or problem solving content most appealing | 52% | Reddit, Qualtrics and WaveMaker, June 17, 2026 |
| Growth in high intent shopping conversations, Q2 2026 vs prior year | 40% | Reddit Q2 2026 earnings call, July 30, 2026 |
Three of these figures shape how we run programs. 58% of monthly users say a brand replying to a customer question raises their trust, and 44% say ads feel most relevant when clearly labeled as sponsored, which is the case for disclosed, official accounts over anything that blends in. And 77% of B2B buyers come to Reddit for reviews and testimonials, which means the thread where someone asks “has anyone actually used this” is the highest value real estate on the platform. We put a named account in those threads and answer the question. The Reddit commenting case study shows what that produced for one account over four weeks, and the same research behavior feeds creative: Reddit insights for paid social covers how we turn recurring thread questions into ad angles before spending.
Statistics to stop repeating
Four figures circulate widely without a primary source we could open. We checked each one and recommend against using them in 2026 content.
- “40.1% of all AI citations come from Reddit.” The Semrush study this is attributed to uses a different denominator; the 40.1% figure appears only on secondary pages. Use the engine by engine shares above instead.
- “Reddit published 616 million posts and 3.14 billion comments in 2025.” Reddit publishes a combined total of 4.4 billion. The split is not in the primary report.
- “48% of Reddit users are aged 18 to 29.” This turns an adoption rate within an age group into audience composition. Pew’s 2026 figure is that 40% of U.S. adults aged 18 to 29 use Reddit.
- “90% of users trust Reddit” and “+46% purchase likelihood.” Traceable to Luth Research, 2021. Real, but five years old; the 2026 trust figures above replace them.
For the brands we work with in parenting, women’s health and CPG, the Reddit numbers that move decisions are the ones about behavior: who is researching, what they trust, and which conversations are growing. Our Reddit marketing agency page explains how we turn that into a program with disclosed accounts, measured comment performance and AI citation tracking.
Frequently Asked Questions
How many daily active users does Reddit have?
130.3 million daily active uniques in Q3 2026, up 12% year over year, per Reddit’s October 29, 2026 results, and unchanged from Q2 2026. Reddit reports uniques by device and session, not registered accounts.
What percentage of Americans use Reddit?
25% of U.S. adults say they ever use Reddit, per Pew Research Center’s 2026 social media fact sheet, published October 19, 2026. Use is highest among adults aged 18 to 29 at 40%.
Is Reddit a good source for AI search visibility?
Reddit is among the most cited domains in Google AI Overviews, AI Mode and Gemini as of September 2026 (17.9% to 28.5% of citations among top sources, per Ahrefs), while its share in ChatGPT fell sharply over the six months to September 2026. The answer depends on which engine your buyers use, and it changes quarter to quarter.
How much does Reddit advertising cost?
The one scoped 2026 benchmark reports $3.11 CPC, $9.33 CPM and a 0.30% click through rate for B2B awareness campaigns in Q1 2026 (Refine Labs). Consumer categories generally run lower; our Reddit ads cost guide covers category ranges and test budgets.
Do people trust brands on Reddit?
58% of monthly Reddit users say a brand replying to customer questions increases their trust, and 44% say ads feel most relevant when clearly disclosed as sponsored (Reddit, Qualtrics and WaveMaker survey, October 2025, published June 2026). Disclosure helps on Reddit; it does not hurt.
Ashley Rector is Founder and CEO of Quimby Digital, a social media and paid media agency for parenting, women’s health, CPG and consumer brands, headquartered in Dublin, Ohio, in the Columbus metro.