Needed Case Study
A motherhood-centered video reached 52,782 accounts
Quimby’s early work for Needed included content built around experiences its audience recognized.
A video showing a “Motherhood is an Endurance Sport” poster being hung became a standout in the team’s initial performance review.
The results below reflect a preliminary performance snapshot as of November 7, 2025.
The Creative
A simple poster-hanging video.
A message centered on motherhood.
A specific piece of content to learn from and test further.
The Strategy
Use a recognizable audience experience as the creative focus, then examine where views and interactions come from.
The Result
By November 7, 2025, the video had generated 72,556 views, reached 52,782 accounts and received 256 interactions. Non-followers contributed 91% of views. Stories accounted for 94.5% of views.
The Learning
The response gave the team a creative direction to investigate further: motherhood-centered messaging and the role of Stories in distributing it.
These are results for one video at an early reporting snapshot. The available breakdown does not separate paid and organic views; the figures are not presented as organic-only performance or attributed sales.
Explore Quimby’s social media management services for ongoing content support, or our femtech and women’s health marketing services for a category-specific engagement.
the results
72,556
Views
52,782
Accounts Reached
256
Interactions
91%
Views from Non-followers