Quick answer: for a consumer brand that wants a women owned agency for social, paid media or creator programs, Quimby Digital, founded by Ashley Rector, is the first name on this shortlist. Its Xella Health campaign reports 11,867 waitlist signups at a $6.10 blended cost per lead. The five agencies that follow cover integrated creative and media, influencer programs, websites, B2B software marketing and experiential work, so the right pick depends on the job.
Talk to Quimby about your brand, or keep reading to compare all six.
Choosing a women-owned marketing agency requires two separate checks: whether the business meets your ownership requirements, and whether its team can deliver the work your brand needs. A certification or founder story does not establish category experience, production capacity or campaign results.
Publisher disclosure: Quimby Digital publishes this guide and includes its own agency. This is an editorial shortlist, not an independent award or a ranking based on audited client returns. Public agency descriptions and ownership statements were reviewed September 28, 2026; confirm current ownership documentation, staffing and commercial terms directly before hiring.
Compare the agencies by the work you need
| Agency | Services or positioning to explore | Public ownership evidence |
|---|---|---|
| Quimby Digital | Social strategy, content, paid media and creator programs for consumer brands | Quimby identifies as women-owned; founder Ashley Rector |
| Helen + Gertrude | Integrated creative and media; healthcare and wellness work | Women’s Business Enterprise credentials displayed on its About page |
| Sway Group | Influencer programs and creator campaign management | Women-owned statement and WBENC badge on its public site |
| Ladybugz Interactive | Web design and digital marketing, including biotech and healthcare | Public agency materials identify it as women-owned |
| Maven Collective Marketing | B2B marketing focused on Microsoft partners and software businesses | Public site states female-founded and female-owned |
| Elevate My Brand | Brand strategy, digital and experiential marketing | Public site identifies it as woman-owned |
The service-fit descriptions below are suggestions for further evaluation. They are not claims that one agency is superior across every channel. Ownership statements and website badges are starting points for verification; a procurement team should request the documentation its program requires.
Quimby Digital: social and paid media for consumer brands
Quimby Digital is a women-owned agency founded by Ashley Rector. Its work includes social strategy and execution, paid media and creator programs for CPG, wellness, femtech, baby and parenting brands. Review the scope of Quimby’s services against the work your internal team needs covered.
Evidence to review: The Xella case study reports 11,867 waitlist signups at a $6.10 blended cost per lead in a March 3, 2026 snapshot. Those are waitlist acquisition results, not a count of paying customers. The Needed case study shows motherhood-centered content and a separate reach and engagement outcome. Ask which example best matches your objective, audience and measurement setup.
Fit question: Do you need an ongoing social team, a paid campaign, creator production or an integrated program? Define platforms, content volume, approvals, reporting and the roles your own team will retain, then bring that brief to Quimby.
Helen + Gertrude: integrated creative and media
Helen + Gertrude’s About page describes its combination of data, creative and media and displays Women’s Business Enterprise credentials. Its healthcare and wellness work provides a relevant starting point for organizations evaluating experience in those categories.
Fit question: Ask for an example with a comparable audience and approval process, and clarify who owns research, creative, media activation and measurement.
Sway Group: influencer programs
Sway Group presents an influencer marketing team and displays a WBENC badge. The agency also describes itself as women-owned in its public ownership discussion. Review its creator campaign model if influencer sourcing, coordination and content distribution are central to your brief.
Fit question: Does the proposed fee include creator production, creator posting, paid amplification and usage rights? Request those items separately so the quote can be compared with a content-only program.
Ladybugz Interactive: websites and digital marketing
Ladybugz Interactive emphasizes web design and digital marketing, with published biotech, healthcare and B2B projects. Its 2026 agency materials identify it as women-owned. It is a candidate to investigate when the website and digital experience are major parts of the assignment.
Fit question: Determine whether your engagement is a website project, an ongoing marketing program or both. Ask who maintains the site and measurement after launch.
Maven Collective Marketing: B2B and Microsoft partners
Maven Collective Marketing describes itself as female-founded and female-owned. Its public positioning focuses on B2B software organizations and the Microsoft partner ecosystem, making that specialization the useful starting point for a Canadian or cross-border shortlist.
Fit question: Ask for relevant partner-market experience and how content, campaign activity and sales enablement connect to your pipeline. Confirm the regional coverage and scope your team needs.
Elevate My Brand: digital and experiential marketing
Elevate My Brand identifies as woman-owned and presents brand, digital and experiential marketing services. Its published work can help buyers explore programs that need both a brand strategy and coordinated activation.
Fit question: Clarify whether the agency will provide strategy, production, event execution, ongoing digital work or a combination, and how each part will be evaluated.
Women-owned, women-led and women-founded are different claims
Ownership describes who owns the business. Leadership describes who runs it. A founding story describes its origin. Those facts may overlap, but one does not establish the others. An acquisition or ownership change can also make an old description incomplete.
If supplier-diversity eligibility matters, ask for the current certificate, issuing organization, covered business entity and validity period. Consult the relevant program, such as WBENC or WBE Canada, rather than inferring eligibility from a leadership page or a listicle.
Questions that make agency proposals comparable
- Relevant work: Which named campaign resembles our audience, category and objective?
- Actual responsibility: What did your team deliver in that example?
- Measurement: What is the date range, baseline and conversion definition behind the result?
- Staffing: Who develops strategy, who executes and who joins the review meetings?
- Scope: Which platforms, assets, revisions and community responsibilities are included?
- Budget: Which fees cover management, production, creators and media?
- Operating fit: How will approvals, account access, reporting and handover work?
Ask each finalist to respond to the same brief. This makes differences in scope visible and reduces the temptation to choose based on a headline result that measures something different from your goal.
Discuss your brand’s social and paid media needs
For CPG, parenting, wellness and women’s health brands evaluating social strategy, creative or paid media support, contact Quimby. Share the audience, channels, internal resources and outcome you want to improve so the conversation can focus on the right scope.
Frequently asked questions
Does women-owned mean the agency is automatically a better fit?
No. Ownership can matter to your values or procurement criteria, but capability and operating fit still need evidence. Evaluate category work, staffing, scope and measurement separately.
How should I compare agency case studies?
Request the campaign dates, starting point, budget and the agency’s role. Distinguish views and engagement from leads, sales and profit. A result from one campaign is evidence to discuss, not a forecast for another.
How much will the engagement cost?
There is no single price determined by ownership. Compare the same scope and separate media, production, licensing and management. Our social media marketing cost guide outlines the budgeting questions to bring to the conversation.