Before we get down to the nitty-gritty, let’s take a look at some video stats from 2022:
· There are 244.4M digital video viewers in the U.S. (Business Insider)
· 54% of consumers want to see more video content from brands. (Hubspot)
· 86% of marketing professionals use video as a marketing tool. (Wyzowl)
· Video marketers get 66% more qualified leads per year. (Optinmonster)
With video continuing to expand and take preference on social media platforms, you’d be crazy not to tap into video content to engage consumers. Here are five tips on how to create effective videos for your business without spending a fortune:
1. Quality Is Queen
You don’t need to take professional videos, but they do need to be filmed well. iPhones have great cameras, but you’ll still need to make sure that you get a good shot and that you’ve thought about the content beforehand. Candid videos speaking to your audience also work well. Grab your camera and share the information you’d want to know about your brand if you were a consumer. Make it fun and tap into trending sounds and songs to further engagement and reach.
2. Be Real
We’ve discussed being authentic on social media in previous blogs, so remember that you don’t have to shy away from the harder topics or real side of what it takes to run your business. Running a business is hard—we’re sure you have a vision and a reason for starting your company and today’s consumer buys into stories, so make sure to tell yours well and genuinely.
3. Go LIVE
According to Facebook, live videos gain up to six times more interactions over regular posted videos, and with the shift in focus to more video content, this type of content is going to be prioritized in feeds over upcoming months. Native video posted straight onto the platform also performs better than scheduled videos, and live videos are even better, so we suggest going live at least once a month, if not more.
4. Just Do It!
According to Hubspot, 79% of marketers who aren’t using video plan to build a video strategy in 2022, and 99% of those who already are using video are planning to use it more, so the sooner you start, the better your chance of standing out amongst the crowd. If you’d like to do more research before you start, Hubspot’s article highlights everything from the importance of video marketing to how to measure campaign effectiveness: https://bit.ly/3caXuGl
5. Book a Session at a Photographic Studio
If you’re running a campaign or have products that need shooting, booking a professional studio may be effective, as you can get all the content you’ll need for the next few months. Make sure you go in with a plan and get all the angles your design team needs. Not all studios are crazy expensive – if you’re in the Lakewood, OH, area stop by Ashley Rector’s creative co-working and photographic studio space www.plumhillcreative.com.
Ready to shoot? Lights, camera, action!