Seasonal campaigns are super effective as you tap into trends and leverage the interest and extra traffic that surround certain times of year. Social media engagement usually sees a dip over June through August with people enjoying the sunshine and taking vacation, so spicing up your social media strategy with seasonal marketing is a sure way to increase those numbers. Let’s dive into what’s HOT this summer!
LIVE Video Content
It’s no secret that video is currently the most popular form of content and is only increasing in demand as platforms like Instagram adjust their algorithms to favor video content. In a world where connection has become digital, people want to feel that interaction and live streaming allows you to connect with your audience real time. If you want engagement, GO LIVE this summer.
Ephemeral Content
Ephemeral content refers to short-duration content that disappears within 24 hours of posting (namely Stories). Short, impactful Stories create intrigue and urgency with your consumer and if done right, ensure that your audience is checking your page at least once per day so that they don’t miss out on premium content.
Influencer Marketing | Collabs
Influencers have become a staple for brands wanting to expand their reach and tap into targeted audiences. And what’s better than one influencer? TWO! Brand and influencer collaborations are a sure way to amp up your HOT summer social media strategy and create exponential reach for your seasonal campaigns.
TikTok Content
While more traditional marketers tried to ignore TikTok, they definitely can’t anymore. Tapping into trending summer sounds and songs is key to creating a campaign that grabs attention. With people finally traveling and spending time outdoors again, 2022 is the perfect year to ramp up outdoor marketing strategies.
Local Targeting
Local brands can connect with their audience by geo-targeting personalized content and stories specifically for them. Instagram allows people to look for posts and stories in their vicinity, which allows local brands to be more discoverable on social media.
Looking for ideas? Head on over to our Plum Hill Creative Studio accounts and check out how we’re implementing these strategies. Happy summer campaigning!
